Audit the real business
Review the Shopify journey, inventory, product mix, customer data, creative library, social presence, and relevant swimwear competitors.
Ecommerce growth for Heatherleigh Swimwear
Heatherleigh Growth connects paid social, creative, content, and retention around one priority: moving existing inventory profitably without diluting the brand.
Strategy is presented for approval before content is published or ad spend changes.
What you can expect
Brand before shortcuts
Existing photography, products, and goddess energy guide every recommendation.
Small tests before scale
Controlled budgets, clear hypotheses, and approval before meaningful spend increases.
Sales before vanity
Revenue, ROAS, conversion, CPA, and retention—not activity for activity’s sake.
One connected growth system
We begin with what Heatherleigh already owns, find the strongest commercial opportunities, then coordinate acquisition and retention around them.
Review the Shopify journey, inventory, product mix, customer data, creative library, social presence, and relevant swimwear competitors.
Identify hero products, inventory priorities, seasonal openings, offer angles, and conversion leaks before creating more noise.
Build product, lifestyle, UGC, travel, confidence, founder-story, best-seller, and retargeting concepts using accurate product representation.
Align social, ads, landing pages, email/SMS capture, abandoned cart, post-purchase, and reactivation so each touchpoint advances the sale.
The first 30 days
The first engagement produces practical decisions and ready-to-run creative—not a vague deck that collects dust.
Brand, website, inventory, and funnel audit
Hero-product and competitor analysis
Five to ten prioritized growth opportunities
Paid social budget and campaign structure
Purpose-led Instagram and Facebook calendar
First ad hooks, concepts, and variations
Email, cart recovery, and reactivation ideas
KPI dashboard and decision rules
Make Heatherleigh sell
Begin with a commercial audit and receive a focused 30-day growth plan for approval before anything launches.
Start the growth brief