Ecommerce growth for Heatherleigh Swimwear

Turn beautiful swimwear into measurable revenue.

Heatherleigh Growth connects paid social, creative, content, and retention around one priority: moving existing inventory profitably without diluting the brand.

Strategy is presented for approval before content is published or ad spend changes.

What you can expect

Brand before shortcuts

Existing photography, products, and goddess energy guide every recommendation.

Small tests before scale

Controlled budgets, clear hypotheses, and approval before meaningful spend increases.

Sales before vanity

Revenue, ROAS, conversion, CPA, and retention—not activity for activity’s sake.

One connected growth system

Every channel has a job to do.

We begin with what Heatherleigh already owns, find the strongest commercial opportunities, then coordinate acquisition and retention around them.

01

Audit the real business

Review the Shopify journey, inventory, product mix, customer data, creative library, social presence, and relevant swimwear competitors.

02

Choose products worth pushing

Identify hero products, inventory priorities, seasonal openings, offer angles, and conversion leaks before creating more noise.

03

Test desire, not just audiences

Build product, lifestyle, UGC, travel, confidence, founder-story, best-seller, and retargeting concepts using accurate product representation.

04

Connect the full journey

Align social, ads, landing pages, email/SMS capture, abandoned cart, post-purchase, and reactivation so each touchpoint advances the sale.

The first 30 days

A clear path from audit to approved tests.

The first engagement produces practical decisions and ready-to-run creative—not a vague deck that collects dust.

Brand, website, inventory, and funnel audit

Hero-product and competitor analysis

Five to ten prioritized growth opportunities

Paid social budget and campaign structure

Purpose-led Instagram and Facebook calendar

First ad hooks, concepts, and variations

Email, cart recovery, and reactivation ideas

KPI dashboard and decision rules

Make Heatherleigh sell

Start with the truth. Scale what works.

Begin with a commercial audit and receive a focused 30-day growth plan for approval before anything launches.

Start the growth brief